Women Peak Men in Mobile Content Downloads [STATS]
May 7, 2010 4:00 PM –
According to Myxer, mobile entertainment delivery service provider, female Android users download more than 20% mobile content than the average male. It’s all related to mobile content consumption trends broken down by gender, where women hold an overhwelming majority in almost every category. The sampling size is basd on roughly 800,000 unique users for the month of April and about 7 million total downloads on Myxer’s network.
Key Highlights from the Report:
- Females accounted for 67% of total downloads by unique users on the Myxer platform in April 2010.
- This large disparity in downloads is due to two factors; 1.7 times as many females as males came to Myxer to download content in April, and each female that visited downloaded 17% more content than the average male.
- Taking a look at the number of downloads by gender on Android and iPhones, females far surpass males again. The average female using an Android device downloaded 21% more mobile content than the average male in April. This is a big contrast to iPhone handsets where females only downloaded 6% more than males.
View the full report here and and future Myxer Boombox stats.