STARZ First TV Network to Use AT&T Mobile Barcode Advertising Platform
Feb 2, 2011 4:16 PM –
Recently we released some exclusive statistics AT&T shared with us about their mobile barcode services program; today we follow up with one of their first clients, Starz, who is taking advantage of engaging with customers with mobile barcode solutions in select print and outdoor advertising. The goal is to increase awareness of its burgeoning original programming and create opportunities to drive premium subscription sales through its cable, satellite and Telco affiliates.
I fully understand the benefits of this program and even spoke on it in our very first Mobile Tech Seminar held in Chicago and viewable live on Ustream (check out upcoming seminar). Empowering consumers with apps like AT&T’s Code Scanner or other barcode scanning apps, attracting advertisers to reach these consumers and AT&T’s mobile barcode ad platform completes the equation for path to successful growth of barcode services in the U.S.
Look for these barcodes and special offers in association with Starz “Spartacus: Gods of the Arena” prequel to the hit “Spartacus: Blood and Sand” original series.