Nearly Quarter of U.S. Adults Use Mobile Apps
by Antonio Wells
Sep 15, 2010 11:41 AM –
Pew Internet recently released a study showing 35% of U.S. adults have mobile applications “apps” yet 24% use them. The study also supports recent statistics Nielsen recently reported stating games (60%) are most popular among apps used.
Other Key Statistics from the Report:
- 35% of adults have cell phones with apps, but only two-thirds of those who have apps actually use them
- Apps users are younger, more educated, and more affluent than other cell phone users
- App use still ranks relatively low when compared with other uses of cell phones
- 29% of adult cell phone users have downloaded an app to their phone
- One in ten adult cell phone users (10%) had downloaded an app in the past week; 20% of cell phone users under age 30 download apps this frequently
- One in eight adult cell phone users (13%) has paid to download an app
- Among cell phone users with apps, the average adult has 18 apps on his or her phone
[Source Pew Internet via Mashable]