JAY Z Magna Carta (App Review)
Jul 5, 2013 12:21 PM –
JAY Z Magna Carta is the exclusive app for one million Galaxy phone owners to receive Jay-Z’s new Magna Carta Holy Grail album free. Fans have the choice of downloading MP3 tracks or stream music from the app. This is a first of its kind collaboration of two titans colliding to change the rules and deliver something epic to fans. Let’s gladly get into the review!
JAY Z Magna Carta App is no longer available in Google Play
Price: Free + Free Album for 1 Million Galaxy Owners
Tested on: Samsung Galaxy S4
Pros & Cons:
- One of Jay-Z’s best albums (in my opinion)!
- One million Galaxy owners can download the entire album free- three days before it’s official available to retail!
- Share to unlock song lyrics!
- Behind the scene musical collaboration docu-series with music industry heavy weights!
- Total debacle in delivery at the midnight countdown, users experienced app freeze and server outages.
- Unstable & quirky app.
From the pioneer partnership of Samsung and Jay-Z birthed a new way of debuting new music to the world. It breaks the rules… rather made the RIAA change the rules regarding gold and platinum certification for digital album sales. Samsung brought one million copies at reportedly $20 MM and via the app giving it away free to Galaxy phone owners (Galaxy S4, Galaxy Note 2 and Galaxy S3). These owners/fans will get it three days before it hits retail shelves.
Upon downloading the app prior to the stroke of midnight’s on July 4th 2013… the app presented folks with a countdown. Anticipation was thick. It required entry to the app via Facebook or Twitter and age verification plus asked which album version upon availability; Clean or Explicit. After completion users were teased daily with the ability to unlock the lyrics by sharing on social media. I definitely barraged my friends and family with daily taunting spam sandwiches… but I digress. In addition to lyrics- were video tidbits of the documentary looking behind the scenes at a recording session and analysis of the lyrics with music industry heavy weights; Rick Rubin, Timbaland, Pharrell and Swizz Beatz.
All was well with the campaign until go time. Plucking a line from Hov, “Might crash ya Internet, And I ain’t even into that – Somewhereinamerica” a prediction and forewarning of crashing Samsung’s servers as everyone tried to download at the same time… it was instant pandemonium online. When fans opened the app the received a logo screen of death. Some were lucky enough to get in but received error messages when trying to download or stream. I personally saw a 4.1 rated app drop to 3.4 due to thousands of 1-star ratings in Google Play from disappointed fans. Samsung was diligent in getting the album out via the app and mulled over the blight with a little comedy they’ve broken the Internet. Hackers had a field day with eager peeps by sharing viruses & malware claimed as the full album on social media… and unsuspecting people blindly shared those links. Some hackers have gone so far as to create a cloned version filled with anti-Obama propaganda.
Even as I write this review a few days after the bull run of users hitting the app, I find the app very unstable and quirky. Often when I enter I still get the screen of death. Other times when I just wait on the app it’ll finally open. Once open it’s a 50/50 chance music will stream, luckily I had intentions on downloading only. All tracks save as MP3’s in the ‘Music’ folder of the phone. Though oddly they do not immediately appear in Google Play Music (my personal choice of music player), until after a restart.
Once the app it finally starts working as intended, there are basically three areas; Album, In The Studio and Legal. The Album, of course, houses the music as a bulk download and individual tracks with built-in music player along with complete song lyrics. In The Studio are all ten video clips of the session unveiled during the 2013 NBA finals. Oh, then there’s legalese. I personally wish the tracks were encoded at 320 kbps versus 160 kbps (something audiophiles would appreciate) but that probably would have made the download issue even worse for fans seeking a large download.
JAY Z Magna Carta – Enter Pre-Release Album
JAY Z Magna Carta – Album Downloaded
JAY Z Magna Carta – In the Studio