Investors: Global Mobile Apps Economy Worth $17.5 Billion by 2012
by Antonio Wells
Jun 8, 2010 5:05 PM –
GetJar, the world’s second largest mobile application store second to Apple, published enticing statistics that will make any business savvy individual see the huge potential in mobile applications. This comes at the announcement of GetJar passing 1 Billion App downloads across iPhone, Blackberry, Windows, Symbian and Android platforms. The report shows the global mobile application economy is set to be worth $17.5billion by 2012 and would be greater than the value of CDs sold in 2012 $13.83bn.
Global Mobile Apps Download
In 2009, the total number of app downloads (global) were approximately 7 billion with Asia leading the way with 37% of the global downloads. By 2012, the total number of app downloads are expected to grow at 62% CAGR to almost 50 billion downloads per year (figure 5). This is in part due to the increasing number of feature phone users becoming active app users and due to the increase in the number of app downloads/user/month across the board. (Graphic: Business Wire).
Other key findings from the research include:
- Advertising based revenue models have become increasingly popular. In 2009, advertising contributed almost 12% of the overall apps revenue. However, this share is expected to more than double to over 28% by 2012 – given the high proportion of prepay users in developing markets.
- The battle of the app stores is well underway – in 2009 the number of app stores leapt from eight to 38 – an increase of 375%. The number of app stores is expected to further increase in 2010.
- The price of mobile applications can vary from $0.99 to $999, however the average selling price in 2009 was approximately $1.9. This is predicted to decrease by 29% over the next three years, although advertising revenue derived from apps is likely to stay relatively flat.
[Via Business Wire via GetJar]