HTC Bliss: reports of an Android Smartphone targeted at Women
by Toni McQuilken
May 4, 2011 5:15 PM –
The blog Thisismynext.com has interesting information today. They are reporting that one of their sources is telling them HTC is working on a phone called the Bliss that will be on the Verizon network, targeted specifically at women. Details are sketchy, and it’s all pretty much rumor at this point, but if true it would be an interesting take on marketing for HTC.

HTC Bliss
Personally, as one of the women in the age range HTC would supposedly be targeting, the specs would matter more than the form, and I root my phones pretty much as soon as I get them, so pre-installed apps aren’t a selling point. I must admit, however, the idea of a charm accessory that would light up or flash to indicate missed calls, SMS messages, etc. is intriguing. I miss the LED indicator from the G1 that I could customize to flash various colors for different things, so I could tell at a glance if it was an email, missed call, etc. waiting for me. But they could accomplish the same thing by bringing back an LED you could fiddle with as well as with a charm.
Take this with a grain of salt for now, since, again… it’s all based on rumors. But it’s an interesting read, nevertheless.