Google is “Not Happy” with Android App Purchases
Jan 27, 2011 11:50 AM –
Last week we held a quick poll on our site about one of the glaring reasons among others why Google might not be “happy” with sales performance of paid Android apps; that being the reduction in refund window time from 24 hours to 15 minutes. More than 500 people who took the poll agreed the refund window for purchasing Android apps was too short (95%). Of those 31% felt the original 24 hours was sufficient and another 24% agreed with 4 hours while 21% felt 1 hour was good.
One could argue some other app ecosystems such as Apple do not have refunds at all, having a shorten refund window on digital download goods would increase impulse buying sales. There is also the fact that more than 65% of Android apps in the Market are free, whereas this stat is in reverse in other app marketplaces. Eric Chu, Android platform group manager at Google, state they are making strides to improve sales by tapping into direct carrier billing. Plus including more accurate recommendations and better merchandising – for instance, listing top apps based on actual usage. What are your thoughts… comment below!
[Source SFGate Business Insider Article via Androinica]