Flash Ads on iPhone and non-Froyo Android Browsers
Sep 15, 2010 12:01 PM –
Mobile advertising network Greystripe has technology that brings rich Flash and interactive ads to the mobile web and can display on Apple’s iOS devices and even Android devices that don’t yet support native Flash in the web browser (pre-Froyo); essentially bringing “iAds” to all mobile web devices. Attracting major brands such as Dove and Sprint, this mobile advertising will be outside of the app and on mobile websites; offering greater reach and scale, and less fragmentation says Greystripe.
Advertisers will now be able to seamlessly reach their target audiences across iPhone, iPad, Android and Blackberry through Greystripe’s RevMax for Mobile Web. Only with Greystripe’s proprietary Lightning Technology, advertisers can develop an ad with industry standard Flash tools and deliver it as HTML5 to iPhone, iPad and Android on the mobile web or in app.
Allowing immersive rich media ads are feats Greystripe boast yields higher CPM’s for publishers and better consumer engagement levels for advertisers. Case studies of high performing publishers in their network can be found here.