Appia launched performance-based ad network for developers
Apr 27, 2011 1:52 PM –
Appia launched a performance-based advertising network for app developers recently. The service gives developers a ‘pay per download’ opportunity; it enables developers to promote their apps by targeting ads by country and platform; it supports Android, iOS, Java, Symbian, Windows Mobile, BlackBerry, and Palm; and developers only pay for actual downloads of their apps.
“While developers scramble to figure out discoverability in light of new policies within Apple’s App Store and Google’s Android Marketplace, we are providing new options for developers to market and promote their apps and only pay for results,” said Jud Bowman, founder and CEO, Appia. “Our performance-based advertising network gives developers a powerful way to directly influence the placement and traffic of their apps, leading to greater discoverability and increased downloads.”