Appcelerator Releases New Mobile Report; Tablet Development Momentum Plateaus in Q2 2011
Apr 26, 2011 1:22 PM –
Appcelerator-IDC released the latest version of it’s Mobile Survey report, a sampling of the thoughts and plans of the developers in it’s community. For this quarter, the survey was taken April 11-13, and included more than 2,700 developers worldwide.
The biggest take-away surprise for Q2 is the waning interest in Android tablet development. While the interest hasn’t decreased by any significant amount, it has plateaued versus Q1. Scott Schwarzhoff, VP of development for Appcelerator, believes the shift comes from the lack of a truly dominant tablet. He noted that the category saw a huge spike after CES in January when a wide range of tablets were announced. But those tablets have either not lived up to the hype or, in many cases, the price points have been far above what it will take to get wide-spread adoption among end-users. “We thought it would be something around Android fragmentation,” Schwarzhoff noted when explaining the shift. “But it turns out it was around price and price competitiveness.” He believes the price point for Android tablets need to go from the $600-$800 mark, which then puts them in direct competition with lower-end laptops, to the $250-$300 “sweet spot”.
Another interesting point from the report was that, while fragmentation was an issue, it wasn’t the one everyone assumes. Fragmentation of the Android platform, in fact, only ranked as third in the list of concerns around fragmentation developers had. First and foremost was a more general fragmentation of the mobile market. Schwarzhoff noted that for many developers looking to move into mobile for the first time, the different skill sets required for each platform. Following on the heels of that concern was general OS fragmentation, where each platform has different UI needs, hardware options, etc. It makes for a very daunting landscape. In fact, Schwarzhoff pointed out, many developers said they don’t develop for anything other than iOS or Android simply because they have their hands full with those two, and can’t devote any additional time or resources to learning and coding for Blackberry, Windows Mobile or other platforms.
To read the full report, complete with graphics and analysis, visit http://www.appcelerator.com/company/survey-results/mobile-developer-report-april-2011/.