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Android Metrics: Diversity, Fragmentation and More Phones

Posted Tuesday, April 27th, 2010 at 12:38 pm by Antonio Wells 0 Comments

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According to AdMob’s, mobile analytics company, Mobile Metrics Report for March 2010; Google Android is seeing more diversity among handsets in the market and also plagued by fragmentation woes. Below are key figures from the report:

• 11 devices accounted for 96% of Android OS traffic in March 2010, up from two devices in September 2009.
• The three primary versions of the Android OS all drove significant traffic in March 2010 – Android 1.5 (38%), Android 2.0/2.1 (35%) and Android 1.6 (26%).
• Three devices – the iPhone 3GS (39%), second generation iPod touch (25%) and iPhone 3G (20%) – generated 84% of total iPhone OS traffic.
• iPhone OS traffic share from the iPhone 3GS has increased from 30% in September 2009 to 39% in March 2010.

We find that iPhone does have fragmentation however not in the same ways as Android as apps work virtually the same across all versions of iPhone; whereas Android users on older versions may not be able to find some apps in the Market (due to target at higher Android versions). As carriers and handset manufacturers release updates, these fragmentation issues will subside.

[Via AdMob]

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