Android Developers: AppBrain launches Apptimizer, SEO & analytics tool to optimize discovery of your Android apps

by Antonio Wells Nov 6, 2012 8:00 AM – Leave your thoughts

Attention Android Developers… AppBrain launches Apptimizer, an SEO & analytics tool to optimize discovery of your Android apps. Now that Google Play has tipped more than 700k apps and will soon hit a billion at this rate, Apptimizer is a tool to help developers see visual signals from raw data of what help or hinders downloads of apps.

Apptimizer Android App Score

Apptimizer APK Size

We’ve taken a look at the Instagram app and the tool shows how a smaller file size app receives more downloads. Some factors can include a customer may have a limited data plan or the download could take too long.

Apptimizer Monetization

The tool compares monetization techniques of paid versus free apps, and it reports that only about 25% of Android apps are paid while about 75% are free (no differentiation of freemium titles). Note: more than 60% of iOS are paid for. It suggests free apps reach larger audiences, and freemium or free trial apps garner more long term revenue.

Apptimizer User Feedback and Ratings

Apptimizer Highlighted Comments with Tag Cloud

There is a comparison of user ratings, ratings over time, a tag cloud of the keywords customers use to describe your app, and highlighted good and bad comments are present as well. Which helps in wading through, what could be a sea of frivolous comments (makes you appreciate concise experts comments huh?)

Apptimizer App Description with Strong Keywords

Apptimizer looks at the introduction of ASO (App Store Optimization), an alternate form of SEO (Search Engine Optimization), noting description length, comparing to average description lengths and frequently used keywords in descriptions.

Apptimizer Privacy Permissions and Aggressive Ads

Lastly, the tool shows any privacy concerns, as too many and/or over zealous use of permissions many deter downloads. Just as well as the use of aggressive ad networks in apps.

This is great help for developers to have tools to stay more competitive in an ever-growing marketplace.

Below is the full list of signals:

APK size
Supported Android versions
Screen support
Install location (‘app-to-sd’)
Proguard
Price
Paid phone provider services
User rating (stars)
Rating over time
Comments
Number of ratings
App description length
Update frequency
Featured graphic
Presence in Google Play Store
Privacy Concerns
Permissions
Aggressive ads

Tags: Android App Discovery, Android Apps, App Store Optimization, AppBrain, Apptimizer, ASO

Categorised in: Android Advice, Apps Blog, Featured, News